Xbox was about providing an all-in-one entertainment experience like no other and as one of the biggest names in the games industry the Xbox Megabooth gave more in every sense, treating the event as a huge immersive stage set for the exclusive game titles enclosed by a facade in the unmistakable Xbox green.  The main keynote session continued the game title theming with actors dressed and playing out roles of Lara Croft from Tomb Raider and both The Masterchief and Spartan Locke from Halo. Getting huge traction online through press and social media and from the participants themselves Xbox netted both awards for best Stand and best Presentation.   B&T article on winning the pitch for the Microsoft Event Design Program
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