Chemmart required a retail solution that would establish them as a natural medicines leader and provide customers an interactive digital experience that would help them make the right product selections based on their needs and then light up the correct shelf to make the purchase easier. After the success of the test store the solution is being rolled out nationwide.
Design, brand and art direction, user interface design
Winner at the 2014 GLOBAL POPAI Awards
2014 Global POPAI Award for Chemmart Interactive Medicines Wall in the Permanent Professional Healthcare category.
Winner at the 2013 POPAI ANZ Awards