Dan Murphy`s | Double Bay

Dan Murphy`s first flagship rollout of its new retail concept in the upmarket Double Bay area introduces precincts dedicated to product categories. Designed as experiential spaces with visual, material and graphic cues to geography, history and variety customers can explore, discover and sample some of the most exclusive product ranges available.

“Australia`s best bottle shop….” urbanspoon.com

Google Instore View 

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Chemmart | Australia

Chemmart required a retail solution that would establish them as a natural medicines leader and provide customers an interactive digital experience that would help them make the right product selections based on their needs and then light up the correct shelf to make the purchase easier. After the success of the test store the solution is being rolled out nationwide.

Design, brand and art direction, user interface design

Winner at the 2014 GLOBAL POPAI Awards

2014 Global POPAI Award for Chemmart Interactive Medicines Wall in the Permanent Professional Healthcare category.

Winner at the 2013 POPAI ANZ Awards

Gold – Entry Category: Beauty & Professional Healthcare

Silver – Entry Category: Digital & Interactive Solutions

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wow_main front

World of Whiskies | London

A pitch to redevelop the World of Whiskies retail store as it had become very dated and did not fit with the premium image expected in airport duty free. The existing store was completely re-branded and re-positioned after market research and conceptualized as a contemporary gentleman`s club offering the luxury of premium whisky from the novice to the connoisseur. With an eclectic mix of furniture and displays the relaxed atmosphere welcomed consumers in to sample an extraordinary range of whiskies with expert advice on tasting and aroma.

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William Grant & Sons | Global Travel Retail

Possessing a strong portfolio of premium alcohol brands but lacking consistency and clarity globally in the Travel Retail environment, WG&S required an adaptable range of brand architecture that re-enforced the values of each brand through design with the correct mix of stock capacity for retailers. As a result consistency in brand presence was achieved globally and its profile amongst consumers and retailers greatly improved.

Creative direction, technical & production direction.

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On The Run

To build a credible and recognisable premium fuel brand for On The Run stores. The objectives were a need to educate and influence motorists to opt up to Advantage98 as their premium unleaded fuel and as OTR`s key product use this visual identity across all service station architecture creating a cohesive brand experience for customers from road, pump to in-store.

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Honda Showroom | Singapore

Brand re-enforcement, consumer orientation and comfort formed the key values of the concept to re-develop the showroom. The interior design took angular styling cues from the latest models but was deliberately pared down to a simple palette of materials so that the cars remained the heroes.


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Bulmers Cider | Australia

The barrel glorifier ice box was designed as an on-bar display to disrupt and influence consumers at the point of purchase while having the product chilled and ready to serve. The barrel shape, materials and branding work to lend authenticity and heritage to the product and re-enforce the brand.

The separate bottle glorifier  is designed in a similar vein and intended for use where space is limited.

Design, art direction (Designed for Sumo Visual Group)

Winner at the 2013 POPAI ANZ Awards

Bronze – Entry Category: Liquor Retailers

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