ibm_cc_5

IBM Client Centre | Singapore

The first IBM centre worldwide to be designed from scratch as a fully branded, integrated, cross-IBM facility. Working directly with the IBM team, agencies and interior design firm the customer experience and journey were mapped out and integrated with IBM`s Smarter Planet campaign creative and messaging.

Experience design, brand application

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OTR_01

On The Run

To build a credible and recognisable premium fuel brand for On The Run stores. The objectives were a need to educate and influence motorists to opt up to Advantage98 as their premium unleaded fuel and as OTR`s key product use this visual identity across all service station architecture creating a cohesive brand experience for customers from road, pump to in-store.

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