William Grant & Sons | Global Travel Retail

Possessing a strong portfolio of premium alcohol brands but lacking consistency and clarity globally in the Travel Retail environment, WG&S required an adaptable range of brand architecture that re-enforced the values of each brand through design with the correct mix of stock capacity for retailers. As a result consistency in brand presence was achieved globally and its profile amongst consumers and retailers greatly improved.

Creative direction, technical & production direction.

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VB Beer Pyramid | Melbourne

One of the greatest pyramids of all time flowed beer the whole night for Triple M Radio`s Bunga Bunga party in South Melbourne. Designed and built within a week as a brand exercise and because they were requested to live on-air the pyramid stacked hundreds of VB cans with a beer font on top pouring a pint as the crown jewel. Beer overflowed and cascaded down the sides and at night internal LED`s illuminated the amber liquid as the star feature of the party.

Design concept, art direction (designed for Sumo Visual Group)

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Bulmers Cider | Australia

The barrel glorifier ice box was designed as an on-bar display to disrupt and influence consumers at the point of purchase while having the product chilled and ready to serve. The barrel shape, materials and branding work to lend authenticity and heritage to the product and re-enforce the brand.

The separate bottle glorifier  is designed in a similar vein and intended for use where space is limited.

Design, art direction (Designed for Sumo Visual Group)

Winner at the 2013 POPAI ANZ Awards

Bronze – Entry Category: Liquor Retailers

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