Creative Director
Dan Murphy`s first flagship rollout of its new retail concept in the upmarket Double Bay area introduces precincts dedicated to product categories. Designed as experiential spaces with visual, material and graphic cues to geography, history and variety customers can explore, discover and sample some of the most exclusive product ranges available.
“Australia`s best bottle shop….” urbanspoon.com
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A bi-annual event for EY (Ernst & Young) held at the Marina Bay Sands in Singapore.
Art direction for event Identity and environmental graphics
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Chemmart required a retail solution that would establish them as a natural medicines leader and provide customers an interactive digital experience that would help them make the right product selections based on their needs and then light up the correct shelf to make the purchase easier. After the success of the test store the solution is being rolled out nationwide.
Design, brand and art direction, user interface design
Winner at the 2014 GLOBAL POPAI Awards
2014 Global POPAI Award for Chemmart Interactive Medicines Wall in the Permanent Professional Healthcare category.
Winner at the 2013 POPAI ANZ Awards
Gold – Entry Category: Beauty & Professional Healthcare
Silver – Entry Category: Digital & Interactive Solutions
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The first IBM centre worldwide to be designed from scratch as a fully branded, integrated, cross-IBM facility. Working directly with the IBM team, agencies and interior design firm the customer experience and journey were mapped out and integrated with IBM`s Smarter Planet campaign creative and messaging.
Experience design, brand application
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A pitch to redevelop the World of Whiskies retail store as it had become very dated and did not fit with the premium image expected in airport duty free. The existing store was completely re-branded and re-positioned after market research and conceptualized as a contemporary gentleman`s club offering the luxury of premium whisky from the novice to the connoisseur. With an eclectic mix of furniture and displays the relaxed atmosphere welcomed consumers in to sample an extraordinary range of whiskies with expert advice on tasting and aroma.
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Possessing a strong portfolio of premium alcohol brands but lacking consistency and clarity globally in the Travel Retail environment, WG&S required an adaptable range of brand architecture that re-enforced the values of each brand through design with the correct mix of stock capacity for retailers. As a result consistency in brand presence was achieved globally and its profile amongst consumers and retailers greatly improved.
Creative direction, technical & production direction.
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Developed as full day event the press experienced the car as the owners would which is typically chauffeur driven. Guests were picked up in an A6 and driven to the main venue where they were given an introduction to the A8 as well as a tactile display of features, technology and history. Guests were then driven in the A8 through exclusive tree lined residential areas to a technical briefing lunch where they were then given the chance to drive the cars back to the main venue for a marketing briefing wrap-up with drinks at the A8 lounge.
Creative Direction
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To build a credible and recognisable premium fuel brand for On The Run stores. The objectives were a need to educate and influence motorists to opt up to Advantage98 as their premium unleaded fuel and as OTR`s key product use this visual identity across all service station architecture creating a cohesive brand experience for customers from road, pump to in-store.
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Having some of the most exclusive and expensive premium single malt whiskies in the market WG&S needed a vehicle to showcase this extraordinary range both as a brand building exercise and to cater to serious collectors. Only a handful of airports with regular high value passengers were chosen with the first installations being in Paris, Singapore and New Delhi.
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Brand application and experience journey at an Innovation Lab facility within IBM Singapore’s main building. This is used as a platform for discussion with clients and partners and brings together various business units which is expressed through creative and key messaging.
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