Dan Murphy`s | Double Bay

Dan Murphy`s first flagship rollout of its new retail concept in the upmarket Double Bay area introduces precincts dedicated to product categories. Designed as experiential spaces with visual, material and graphic cues to geography, history and variety customers can explore, discover and sample some of the most exclusive product ranges available.

“Australia`s best bottle shop….” urbanspoon.com

Google Instore View 

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Chemmart | Australia

Chemmart required a retail solution that would establish them as a natural medicines leader and provide customers an interactive digital experience that would help them make the right product selections based on their needs and then light up the correct shelf to make the purchase easier. After the success of the test store the solution is being rolled out nationwide.

Design, brand and art direction, user interface design

Winner at the 2014 GLOBAL POPAI Awards

2014 Global POPAI Award for Chemmart Interactive Medicines Wall in the Permanent Professional Healthcare category.

Winner at the 2013 POPAI ANZ Awards

Gold – Entry Category: Beauty & Professional Healthcare

Silver – Entry Category: Digital & Interactive Solutions

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IBM Client Centre | Singapore

The first IBM centre worldwide to be designed from scratch as a fully branded, integrated, cross-IBM facility. Working directly with the IBM team, agencies and interior design firm the customer experience and journey were mapped out and integrated with IBM`s Smarter Planet campaign creative and messaging.

Experience design, brand application

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wow_main front

World of Whiskies | London

A pitch to redevelop the World of Whiskies retail store as it had become very dated and did not fit with the premium image expected in airport duty free. The existing store was completely re-branded and re-positioned after market research and conceptualized as a contemporary gentleman`s club offering the luxury of premium whisky from the novice to the connoisseur. With an eclectic mix of furniture and displays the relaxed atmosphere welcomed consumers in to sample an extraordinary range of whiskies with expert advice on tasting and aroma.

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William Grant & Sons | Global Travel Retail

Possessing a strong portfolio of premium alcohol brands but lacking consistency and clarity globally in the Travel Retail environment, WG&S required an adaptable range of brand architecture that re-enforced the values of each brand through design with the correct mix of stock capacity for retailers. As a result consistency in brand presence was achieved globally and its profile amongst consumers and retailers greatly improved.

Creative direction, technical & production direction.

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Audi A8 Press launch | Singapore

Developed as full day event the press experienced the car as the owners would which is typically chauffeur driven. Guests were picked up in an A6 and driven to the main venue where they were given an introduction to the A8 as well as a tactile display of features, technology and history. Guests were then driven in the A8 through exclusive tree lined residential areas to a technical briefing lunch where they were then given the chance to drive the cars back to the main venue for a marketing briefing wrap-up with drinks at the A8 lounge.

Creative Direction

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On The Run

To build a credible and recognisable premium fuel brand for On The Run stores. The objectives were a need to educate and influence motorists to opt up to Advantage98 as their premium unleaded fuel and as OTR`s key product use this visual identity across all service station architecture creating a cohesive brand experience for customers from road, pump to in-store.

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