Showing up big in the games space was crucial for Xbox to attract fans at the biggest conventions in the Southern Hemisphere. With the launch of a new console and raft of new titles like Forza, Halo and Tomb Raider, the massive footprint of the space allowed each title to have it’s own presence with ample hands-on gameplay. Inside the rear of the space, dedicated themed rooms welcomed media and retail for in-depth briefings, and talks from developers and the marketing teams.