Samsung Electronics Australia unveiled its latest AV innovations at Sydney’s historic Machine Hall, transforming the century-old substation into a showcase of cutting-edge technology. The event highlighted Samsung’s 2024 AV lineup, featuring the Neo QLED 8K and 4K TVs, OLED displays, and the new Music Frame—a design-centric speaker that blends high-quality sound with a premium aesthetic.

Attendees experienced the fusion of heritage architecture and modern design, with the venue’s 12.5-meter ceilings and wraparound mezzanine providing an immersive backdrop for the displays . The launch underscored Samsung’s commitment to innovation, offering guests a glimpse into the future of home entertainment.

Agency: Seeker Agency