I led the creative direction and design for the Red Bull Fanzone outside Crown during the Melbourne F1 Grand Prix, delivering a high-energy, immersive brand space that brought the thrill of race day to life. From initial concept through to final build, I shaped an experience that combined bold design, interactive elements, and live broadcast vibes right in the heart of the city.

The Fanzone drew huge crowds with appearances from Red Bull Racing drivers—including Oscar Piastri, Liam Lawson, and Yuki Tsunoda—creating unforgettable fan moments and amplifying the electric atmosphere. It was a full-throttle celebration of speed, energy.

Agency: Seeker Agency