As a key conference for Microsoft in Hong Kong, I provided creative direction and design for the overarching conference identity and stage design. The key visual direction for the event aimed to create a distinctive yet brand-aligned identity that could be easily applied across all digital and physical assets. Building on previous Tech Day event lock-ups for continuity, the design featured a central graphic symbolizing digital transformation, with Microsoft brand colours representing people, solutions, and services. The event’s key message positioned Microsoft as the essential partner in empowering business transformation, reinforced visually with a Hong Kong skyline backdrop and brand-coloured wash. The stage design fully immersed attendees in the Microsoft ecosystem, using a large blue backdrop and dynamic LED pillars to highlight transformation themes and content transitions.

Agency: MCI Hong Kong