For the Google for Indonesia Conference, I led the creative development of both the event identity and stage design—delivering a powerful fusion of local culture and global innovation. The visual identity integrated diverse imagery from across the Indonesian archipelago, celebrating the country’s rich cultural and geographic diversity. From traditional textiles to regional landscapes, each element was carefully selected to reflect a uniquely Indonesian story while aligning seamlessly with Google’s brand language.

This narrative extended to the stage design, where traditional batik patterns were reimagined in a contemporary digital form. The result was a striking, culturally resonant backdrop that elevated the entire experience—particularly as it framed Sundar Pichai’s keynote. The design not only grounded the event in place and meaning, but also positioned Indonesia’s identity at the heart of a global tech dialogue.

Agency: MCI