‘Club Dodici’ was conceived as an exclusive, speakeasy nestled within a hidden venue in Sydney’s inner south, designed to celebrate the unveiling of what may be the final chapter in Ferrari’s legendary front-engined V12 lineage—the 12 Cilindri.

Guests, limited to a select group of 200, were ushered into the experience through a concealed driveway, stepping through a private entrance into the intimate confines of Club Dodici, a bespoke speakeasy cocktail bar. From there, they were led through a mysterious tunnel, emerging into a grand, draped space that set the stage for an unforgettable gala dinner and reveal.

The evening unfolded with a meticulously curated menu, elevated by the indulgence of caviar trolley service, before the room was electrified by the thunderous roar of the V12 engine. As the car circled the space, its presence hinted only by the glow of its headlights, anticipation built to a crescendo. The grand reveal took place on stage, where the 12 Cilindri emerged in dramatic fashion, leaving guests in awe of its power and elegance.

This was a sensory journey, a celebration of heritage, and a bold statement about the future of the brand’s automotive excellence.

Agency: Seeker Agency