The *Everything Everywhere All At Once* multiversal laundromat activation brilliantly brought the film’s chaotic, kaleidoscopic world to life. Guests began in a meticulously recreated laundromat looking for references to the film and hidden snacks, then journeyed through a disorienting mirror room and key film-inspired spaces. The highlight was the washing machines, which spun with hypnotic visuals, acting as portals to other dimensions and immersing attendees in the movie’s themes.

The activation’s success was undeniable, with queues stretching well into the night. It wasn’t just an event—it was a fully immersive experience that deepened fans’ connection to the film, blending fiction and reality in a way that left a lasting impression.

Role: Creative Direction and Styling

Agency: Seeker Agency