Defender House made its Australian debut at SXSW Sydney in October, marking a significant moment for the brand at the world-renowned futurist conference and festival. The event highlighted Defender’s innovative approach to sustainable motoring, featuring the official unveiling of the Defender 110 plug-in electric hybrid. Designed to immerse guests in the Defender lifestyle, the space incorporated cutting-edge AR technology and interactive experiences, aligning seamlessly with SXSW Sydney’s focus on the future. Exclusive driving experiences and curated events provided a dynamic platform to showcase the brand’s adventurous spirit and forward-thinking vision.

The event also celebrated the intersection of music, design, and sustainability, offering guests a multi-sensory experience. A standout moment was the one-night-only performance by ARIA award-winning artist Tkay Maidza. Complementing this was a sustainable culinary journey curated by NEL founder and chef Nelly Robinson. Through bespoke activations, technology and culture, Defender House successfully captured the essence of the brand, creating an engaging must attend experience for SXSW attendees.

Agency: Seeker Agency