For the Australian Open, I created an all-new game activation—‘Racquet in 8’—designed to promote all forms of tennis in a fun, unexpected way. Set atop GSO Hill, the game put a playful twist on the AO experience, blending mini golf mechanics with a tennis flair to spark joy across generations.

From concept to build, I led the creative direction and delivery, turning a sunny corner of the precinct into a vibrant hotspot. Whether fans were winding down between matches or just passing by, Racquet in 8 offered a swing, a smile, and a fresh way to connect with the spirit of tennis—making it one of the most talked-about stops off the court.

Agency: Seeker Agency