Creative leader with 20+ years of experience turning bold ideas into high-impact brand experiences across five regions, including APAC, MENA, and Europe. Proven track record in leading major campaigns, shaping strategic creative direction, and managing cross-functional teams to deliver immersive live events, branded environments, and experiential activations for global brands.

I thrive on transforming ideas into audience-centric moments that resonate, inspire, and leave a lasting impression. Skilled at running high-performing creative teams, driving innovation, and delivering work that aligns with both client vision and business objectives — creating experiences that matter, and ideally, make people smile along the way.