The barrel glorifier ice box was designed as an on-bar display to disrupt and influence consumers at the point of purchase while having the product chilled and ready to serve. The barrel shape, materials and branding work to lend authenticity and heritage to the product and re-enforce the brand.
The separate bottle glorifier is designed in a similar vein and intended for use where space is limited.
Design, art direction (Designed for Sumo Visual Group)
Winner at the 2013 POPAI ANZ Awards