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World of Whiskies | London

A pitch to redevelop the World of Whiskies retail store as it had become very dated and did not fit with the premium image expected in airport duty free. The existing store was completely re-branded and re-positioned after market research and conceptualized as a contemporary gentleman`s club offering the luxury of premium whisky from the novice to the connoisseur. With an eclectic mix of furniture and displays the relaxed atmosphere welcomed consumers in to sample an extraordinary range of whiskies with expert advice on tasting and aroma.

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